PERSONALIZE PRE-SALE, DURING & POST-SALE
 
Consumers today view the Internet as their favorite coffee shop, A place to catch up with friends and family.... This is the kind of PERSONAL EXPERIENCE that consumers have come to expect with online social networks and blogs they frequently visit.....  The web equivalent of the local starbucks is what they want when they visit retail websites... A consumer will expect e-retailers to know them on a personal level from prior visits and respond accordingly.. "Even though we're living in a virtual world, shoppers don't want to be just an order number to e-retailers" says Bernardine Wu, CEO & Founder of fitforcommerce.... Retailers should apply personalized strategies to online advertising, customer service and e-mail marketing... 

 
"By expanding personalization strategies to more consumer touch points, e-retailers can create an online store consumers want to visit and that delivers a shopping experience that makes them want to stay, return and recommend to Friends" (Internet retailer).... Consumers expect their favorite coffee shops to recognize and welcome them... However they also expect these meeting places to be attractive, safe and organized.... Fortunately there are marketing experts that can offer retailers some expert advice on marketing and design..  

SOCIAL NETWORK MARKETING

"Facebook connect makes it easier for a facebook fan to buy something from the retailer and gives the retailer a way to measure sales activity from it's facebook fans" (americaneagle.com's svanascini)... Most consumers use the Internet to window shop and  e-retailers as a catalog of all catalogs... An e-retailer must connect with buyers and social network marketing is a great venue... By creating a Facebook fan page, you can gain customers even before they visit your website... Facebook is a great way to PERSONALIZE pre-sale, during and post-sale... E-retailers must have a plan if they expect to succeed.. A plan is a method of action to accomplish a definite purpose... 
Food for thought
"If you fail to plan, then you plan to fail"

proverbs 16:3 "Commit your actions to the Lord and your plans will succeed"

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